SMS Marketing: SMS Marketing in Singapore

The effectiveness of SMS Marketing has been under heated debates recently.

Without doubt, it is the sureness way of getting the attention of the recipent - a direct in the face message. And a low cost one too, with fees ranging from just S$0.015 to S$0.40. (Oh, ignore those S$0.01 or even free trials... they just keep sending to the same old list over and over again, giving you a bad name instead of achieving your goal.)

Precisely due to its low cost nature, it has been very much over and misused; resulting in what we term Spam SMS or SMS Spamming.

We are sure many of you, if not all, have been at the receiving end at one time or another. Receiving SMSes about new property launches, money lending, loans, tuition, branded bags sale, invites to shopping centres' opening or sales etc... the list goes on.

But how many of you actually bother to respond? Do you read and remember? Or read and trash or simply just trash without even reading?

If you are a marketer, do you think SMS marketing is a good tool to reach out to your target audience?

We can tell you, the answer is YES. It is an excellent tool to reach out to your target audience. The key word here is TARGET. Many users of SMS marketing think of themselves as a fisherman with a big net; just casting wide and big and haul in whatever that is caught. While that is not wrong, ask youself if it is what you really want.

Or do you think of yourself as a specialised fisherman with an upgraded equipment that can catch mostly the fishes you require instead of fishes you do not need? Are you seeking just plain attention (no matter good or bad) or do you only want qualified responses, quality clients, excellent results?

SMS Marketing can do everything. It can be every marketer's dream or nightmare, depending on how you use it.

The new spam act or rather an opt-out policy is coming into effect soon. As a marketer, do you want to be left behind? As a consumer, are you sure you do not want to be invited to or be in know about events which you are truly interested in?

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Contact us now at smssingapore[at]rocketmail.com to learn more about our opt-in base of smartphone users in Singapore.