One way which companies can avoid SMS spamming is to combine traditional marketing with SMS marketing. This method ensures that consumers' privacy is not infringed upon and yet achieves a greater marketing push for customers to respond.
A burger store could perhaps advertise on various outdoor platforms such as billboards, posterboards, vehicles or even on the TV. What interested customers need to do is to SMS a code back to the burger store. The burger store will then send an immediate reply via SMS to the customers, a redeemable code for freebies or special offers at the burger store.
The chances of such a campaign becoming viral is quite high as codes will be shared among friends as well as on the social networks.
[Copyright © 2011 SMSSingapore.blogspot.com]
Contact us now at smssingapore[at]rocketmail.com to learn more about how we can help you with your SMS Marketing in Singapore.
Showing posts with label Bulk SMS. Show all posts
Showing posts with label Bulk SMS. Show all posts
Tuesday, 6 December 2011
Monday, 5 December 2011
SMS Marketing: SMS Marketing in Singapore
The effectiveness of SMS Marketing has been under heated debates recently.
Without doubt, it is the sureness way of getting the attention of the recipent - a direct in the face message. And a low cost one too, with fees ranging from just S$0.015 to S$0.40. (Oh, ignore those S$0.01 or even free trials... they just keep sending to the same old list over and over again, giving you a bad name instead of achieving your goal.)
Precisely due to its low cost nature, it has been very much over and misused; resulting in what we term Spam SMS or SMS Spamming.
We are sure many of you, if not all, have been at the receiving end at one time or another. Receiving SMSes about new property launches, money lending, loans, tuition, branded bags sale, invites to shopping centres' opening or sales etc... the list goes on.
But how many of you actually bother to respond? Do you read and remember? Or read and trash or simply just trash without even reading?
If you are a marketer, do you think SMS marketing is a good tool to reach out to your target audience?
We can tell you, the answer is YES. It is an excellent tool to reach out to your target audience. The key word here is TARGET. Many users of SMS marketing think of themselves as a fisherman with a big net; just casting wide and big and haul in whatever that is caught. While that is not wrong, ask youself if it is what you really want.
Or do you think of yourself as a specialised fisherman with an upgraded equipment that can catch mostly the fishes you require instead of fishes you do not need? Are you seeking just plain attention (no matter good or bad) or do you only want qualified responses, quality clients, excellent results?
SMS Marketing can do everything. It can be every marketer's dream or nightmare, depending on how you use it.
The new spam act or rather an opt-out policy is coming into effect soon. As a marketer, do you want to be left behind? As a consumer, are you sure you do not want to be invited to or be in know about events which you are truly interested in?
[Copyright © 2011 SMSSingapore.blogspot.com]
Contact us now at smssingapore[at]rocketmail.com to learn more about our opt-in base of smartphone users in Singapore.
Without doubt, it is the sureness way of getting the attention of the recipent - a direct in the face message. And a low cost one too, with fees ranging from just S$0.015 to S$0.40. (Oh, ignore those S$0.01 or even free trials... they just keep sending to the same old list over and over again, giving you a bad name instead of achieving your goal.)
Precisely due to its low cost nature, it has been very much over and misused; resulting in what we term Spam SMS or SMS Spamming.
We are sure many of you, if not all, have been at the receiving end at one time or another. Receiving SMSes about new property launches, money lending, loans, tuition, branded bags sale, invites to shopping centres' opening or sales etc... the list goes on.
But how many of you actually bother to respond? Do you read and remember? Or read and trash or simply just trash without even reading?
If you are a marketer, do you think SMS marketing is a good tool to reach out to your target audience?
We can tell you, the answer is YES. It is an excellent tool to reach out to your target audience. The key word here is TARGET. Many users of SMS marketing think of themselves as a fisherman with a big net; just casting wide and big and haul in whatever that is caught. While that is not wrong, ask youself if it is what you really want.
Or do you think of yourself as a specialised fisherman with an upgraded equipment that can catch mostly the fishes you require instead of fishes you do not need? Are you seeking just plain attention (no matter good or bad) or do you only want qualified responses, quality clients, excellent results?
SMS Marketing can do everything. It can be every marketer's dream or nightmare, depending on how you use it.
The new spam act or rather an opt-out policy is coming into effect soon. As a marketer, do you want to be left behind? As a consumer, are you sure you do not want to be invited to or be in know about events which you are truly interested in?
[Copyright © 2011 SMSSingapore.blogspot.com]
Contact us now at smssingapore[at]rocketmail.com to learn more about our opt-in base of smartphone users in Singapore.
Friday, 11 November 2011
SMS Marketing: Marketing effectively in Singapore
Just think. Vacuum cleaners. How many brands of vacuum cleaners are there? Within a single house brand, how many different types of vacuum cleaners are there? How many different colours, different functions, different prices, different quality of vacuum cleaners?
Marketing a product or service requires a lot of effort and thought. With a competitive global market, it is very difficult to convince your target audience to buy what you have. As a result, many marketers look for marketing strategies that are fast and effective; to be one step ahead of their competitors.
The concept of SMS marketing is good. The message is delivered directly to the potential customers. It is cheaper, faster and more effective in reaching the masses than direct mailers. Traditionally, marketers use direct mailers to inform, update and attract. Direct mailing campaigns are costly compared to SMS marketing. For a direct mailing campaign, you will need to invest in designing a good layout, attractive graphics, grabbing text; quality print on quality paper; postage and handling. And you do not know if the mailer will be read or just thrown directly into the rubbish bin next to the mailbox. The cost? At least S$0.30 and above. And the turnaround time is minimally 3 days.
We are not saying that direct mailing campaigns do not work. They do. All marketing campaigns and tactics are effective but only when applied at the right time to the right target audience. And this is where, SMS marketing comes into play.
Consider this.
Direct mailing campaign at S$0.30 per mailer vs SMS marketing campaign at S$0.015 per SMS. For every mailer that you sent out, you can reach 19 more people via SMS. And SMS marketing is so direct in the face that people cannot simply ignore. Even to delete the SMS, they will have to glance through. They may choose not to fully read your SMS; they may delete it; but once they glance at it, the next time they see your brand, they will recall and they will become familiar with it.
And having a relevant and attentive SMS message activates a possible viral marketing. When just 1% of the people who receives your SMS marketing message forwards it to their friends and their friends forward it to their friends... it goes on. The impact is far bigger and wider than you can imagine. Will this happen with a direct mailing campaign?
Of course, the reverse might happen. A badly crafted SMS marketing message will result in it becoming a joke on cyberspace. It will be forwarded as a joke and your brand will be associated with it, at least for a short period of time.
The convenience and cost effectiveness of SMS marketing has enticed many companies to favor this method of marketing. A short message is all it takes for you to bring across your updates to your target audience.
For a relatively low cost, companies are able to reach out to the masses. However, for their campaigns to be effective, companies need to know that they cannot just send out SMS to everyone. It is best used for an opt-in base. People who are interested in receiving information and updates. These are the ones who feel that receiving SMS marketing messages benefit them more than the companies sending them the messages. And the option to opt out from receiving more messages must always be there.
[Copyright © 2011 SMSSingapore.blogspot.com]
Contact us now at smssingapore[at]rocketmail.com to find out how you can SMS market effectively in Singapore.
Marketing a product or service requires a lot of effort and thought. With a competitive global market, it is very difficult to convince your target audience to buy what you have. As a result, many marketers look for marketing strategies that are fast and effective; to be one step ahead of their competitors.
The concept of SMS marketing is good. The message is delivered directly to the potential customers. It is cheaper, faster and more effective in reaching the masses than direct mailers. Traditionally, marketers use direct mailers to inform, update and attract. Direct mailing campaigns are costly compared to SMS marketing. For a direct mailing campaign, you will need to invest in designing a good layout, attractive graphics, grabbing text; quality print on quality paper; postage and handling. And you do not know if the mailer will be read or just thrown directly into the rubbish bin next to the mailbox. The cost? At least S$0.30 and above. And the turnaround time is minimally 3 days.
We are not saying that direct mailing campaigns do not work. They do. All marketing campaigns and tactics are effective but only when applied at the right time to the right target audience. And this is where, SMS marketing comes into play.
Consider this.
Direct mailing campaign at S$0.30 per mailer vs SMS marketing campaign at S$0.015 per SMS. For every mailer that you sent out, you can reach 19 more people via SMS. And SMS marketing is so direct in the face that people cannot simply ignore. Even to delete the SMS, they will have to glance through. They may choose not to fully read your SMS; they may delete it; but once they glance at it, the next time they see your brand, they will recall and they will become familiar with it.
And having a relevant and attentive SMS message activates a possible viral marketing. When just 1% of the people who receives your SMS marketing message forwards it to their friends and their friends forward it to their friends... it goes on. The impact is far bigger and wider than you can imagine. Will this happen with a direct mailing campaign?
Of course, the reverse might happen. A badly crafted SMS marketing message will result in it becoming a joke on cyberspace. It will be forwarded as a joke and your brand will be associated with it, at least for a short period of time.
The convenience and cost effectiveness of SMS marketing has enticed many companies to favor this method of marketing. A short message is all it takes for you to bring across your updates to your target audience.
For a relatively low cost, companies are able to reach out to the masses. However, for their campaigns to be effective, companies need to know that they cannot just send out SMS to everyone. It is best used for an opt-in base. People who are interested in receiving information and updates. These are the ones who feel that receiving SMS marketing messages benefit them more than the companies sending them the messages. And the option to opt out from receiving more messages must always be there.
[Copyright © 2011 SMSSingapore.blogspot.com]
Contact us now at smssingapore[at]rocketmail.com to find out how you can SMS market effectively in Singapore.
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