Using both traditional media - TVC, Radio, Posters as well as online - Facebook, Twitter, Banner advertisements together with a selected list of customers via Push SMS, we were able to help our client achieve their objective of promoting their new products as well as reinforcing customer loyalty in their latest marketing campaign.
The client, in FMCG, has a huge customer base from their staple products. However, the new products they were rolling out is slightly different from the past. Thus, before they went into the actual launch, they wanted to test it on existing customers as well as the general public who might be interested.
A Push SMS was sent to a selected list of customers (smartphone users only), with the link to register for a sample of the new products. Over 15% of the customers requested for the sample compared to just 3% responding to click-through banners and emailers.
This proved the effectiveness of SMS Marketing as people find it a convenient and fast method of getting things done.
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