A hotel group used SMS Marketing in selective locations and targeting at selected list of customers to increase customer loyalty.
A SMS with a promo code for either a discount off room rates or a free dinner was sent to a selected 3000 customers over 5 locations at the same time. The response rate was around 12% to 25% and this built customer loyalty while increasing revenue for the hotel group.
After this campaign, there were requests from other customers who were not in the selected list to be included in the next campaign.
Showing posts with label Case Study. Show all posts
Showing posts with label Case Study. Show all posts
Friday, 23 December 2011
Wednesday, 21 December 2011
SMS Marketing: Using SMS to Reinforce Customer Loyalty & Promote New Products
Using both traditional media - TVC, Radio, Posters as well as online - Facebook, Twitter, Banner advertisements together with a selected list of customers via Push SMS, we were able to help our client achieve their objective of promoting their new products as well as reinforcing customer loyalty in their latest marketing campaign.
The client, in FMCG, has a huge customer base from their staple products. However, the new products they were rolling out is slightly different from the past. Thus, before they went into the actual launch, they wanted to test it on existing customers as well as the general public who might be interested.
A Push SMS was sent to a selected list of customers (smartphone users only), with the link to register for a sample of the new products. Over 15% of the customers requested for the sample compared to just 3% responding to click-through banners and emailers.
This proved the effectiveness of SMS Marketing as people find it a convenient and fast method of getting things done.
[Copyright © 2011 SMSSingapore.blogspot.com]
Contact us now at smssingapore[at]rocketmail.com to find out how you can tap on our exclusive database of smartphone users in Singapore.
The client, in FMCG, has a huge customer base from their staple products. However, the new products they were rolling out is slightly different from the past. Thus, before they went into the actual launch, they wanted to test it on existing customers as well as the general public who might be interested.
A Push SMS was sent to a selected list of customers (smartphone users only), with the link to register for a sample of the new products. Over 15% of the customers requested for the sample compared to just 3% responding to click-through banners and emailers.
This proved the effectiveness of SMS Marketing as people find it a convenient and fast method of getting things done.
[Copyright © 2011 SMSSingapore.blogspot.com]
Contact us now at smssingapore[at]rocketmail.com to find out how you can tap on our exclusive database of smartphone users in Singapore.
Wednesday, 7 December 2011
SMS Marketing: A Useful Partner
Using a combination of marketing tools together with SMS marketing, a marketing manager can easily achieve his or her marketing objectives.
An example is a website looking to attract users. This client wanted to be low key and yet wanted to grow their user base. When they came to us, they had only around 200 users. Just by tapping on these 200 users, we managed to grow the user base to more than a thousand within 3 months.
What we did was a combination of emails, SMS marketing, fax, direct mailers and events.
[Copyright © 2011 SMSSingapore.blogspot.com]
Contact us now at smssingapore[at]rocketmail.com to find out how you too can grow your customer or user base.
An example is a website looking to attract users. This client wanted to be low key and yet wanted to grow their user base. When they came to us, they had only around 200 users. Just by tapping on these 200 users, we managed to grow the user base to more than a thousand within 3 months.
What we did was a combination of emails, SMS marketing, fax, direct mailers and events.
[Copyright © 2011 SMSSingapore.blogspot.com]
Contact us now at smssingapore[at]rocketmail.com to find out how you too can grow your customer or user base.
Tuesday, 6 December 2011
SMS Marketing: A Case Study
One way which companies can avoid SMS spamming is to combine traditional marketing with SMS marketing. This method ensures that consumers' privacy is not infringed upon and yet achieves a greater marketing push for customers to respond.
A burger store could perhaps advertise on various outdoor platforms such as billboards, posterboards, vehicles or even on the TV. What interested customers need to do is to SMS a code back to the burger store. The burger store will then send an immediate reply via SMS to the customers, a redeemable code for freebies or special offers at the burger store.
The chances of such a campaign becoming viral is quite high as codes will be shared among friends as well as on the social networks.
[Copyright © 2011 SMSSingapore.blogspot.com]
Contact us now at smssingapore[at]rocketmail.com to learn more about how we can help you with your SMS Marketing in Singapore.
A burger store could perhaps advertise on various outdoor platforms such as billboards, posterboards, vehicles or even on the TV. What interested customers need to do is to SMS a code back to the burger store. The burger store will then send an immediate reply via SMS to the customers, a redeemable code for freebies or special offers at the burger store.
The chances of such a campaign becoming viral is quite high as codes will be shared among friends as well as on the social networks.
[Copyright © 2011 SMSSingapore.blogspot.com]
Contact us now at smssingapore[at]rocketmail.com to learn more about how we can help you with your SMS Marketing in Singapore.
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