SMS Marketing: Increasing Customer Loyalty

A hotel group used SMS Marketing in selective locations and targeting at selected list of customers to increase customer loyalty.

A SMS with a promo code for either a discount off room rates or a free dinner was sent to a selected 3000 customers over 5 locations at the same time. The response rate was around 12% to 25% and this built customer loyalty while increasing revenue for the hotel group.

After this campaign, there were requests from other customers who were  not in the selected list to be included in the next campaign.

SMS Marketing: Using SMS to Reinforce Customer Loyalty & Promote New Products

Using both traditional media - TVC, Radio, Posters as well as online - Facebook, Twitter, Banner advertisements together with a selected list of customers via Push SMS, we were able to help our client achieve their objective of promoting their new products as well as reinforcing customer loyalty in their latest marketing campaign.

The client, in FMCG, has a huge customer base from their staple products. However, the new products they were rolling out is slightly different from the past. Thus, before they went into the actual launch, they wanted to test it on existing customers as well as the general public who might be interested.

A Push SMS was sent to a selected list of customers (smartphone users only), with the link to register for a sample of the new products. Over 15% of the customers requested for the sample compared to just 3% responding to click-through banners and emailers.

This proved the effectiveness of SMS Marketing as people find it a convenient and fast method of getting things done.

[Copyright © 2011 SMSSingapore.blogspot.com]

Contact us now at smssingapore[at]rocketmail.com to find out how you can tap on our exclusive database of smartphone users in Singapore.