One way which companies can avoid SMS spamming is to combine traditional marketing with SMS marketing. This method ensures that consumers' privacy is not infringed upon and yet achieves a greater marketing push for customers to respond.
A burger store could perhaps advertise on various outdoor platforms such as billboards, posterboards, vehicles or even on the TV. What interested customers need to do is to SMS a code back to the burger store. The burger store will then send an immediate reply via SMS to the customers, a redeemable code for freebies or special offers at the burger store.
The chances of such a campaign becoming viral is quite high as codes will be shared among friends as well as on the social networks.
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