Showing posts with label Burger Store. Show all posts
Showing posts with label Burger Store. Show all posts

Tuesday, 6 December 2011

SMS Marketing: A Case Study

One way which companies can avoid SMS spamming is to combine traditional marketing with SMS marketing. This method ensures that consumers' privacy is not infringed upon and yet achieves a greater marketing push for customers to respond.

A burger store could perhaps advertise on various outdoor platforms such as billboards, posterboards, vehicles or even on the TV. What interested customers need to do is to SMS a code back to the burger store. The burger store will then send an immediate reply via SMS to the customers, a redeemable code for freebies or special offers at the burger store.

The chances of such a campaign becoming viral is quite high as codes will be shared among friends as well as on the social networks.

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